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© 2018 by The.Data.Strategy

Objective:

International European airport wanted to boost its customer centricity and drive its future evolutions using data and insights. They were interested in insights through unstructured data of passengers and also global surveys.

Customer-Centricity Strategy

Solution:

Consumer insights based on internal and social media data. It helped to target passengers needs and prepare efficient offers.

We applied state of the art semantic algorithms to collect millions of data points from the web and then analysed. We were not only able to extract fresh insights from the web but also enrich their customer databases with segmentations for continued relevant communication with customers.

Methodology:

Impact:

The airport was able to personalize its communication process and also increase ROI on their target customers based on open rates, purchase.