A global communication group working for fortune 500 companies around the world needed to change its approach completely on the way it designed communication and digital strategies. Making all its campaigns all around the world based on customer insights.
Digital Products Development
InsightE platform that processed unstructured data and generated clean and meaningful information. Thanks to the semantic algorithms all insights were directly ready to be implemented in marketing campaigns.
We provided our client InsightE solution with cutting edge semantic algorithms and trained all their strategic planners on the tool. Soon a team of strategic planners extracted clean and fresh data from the web on different briefs and started designing.
The communications company which was in-charge of traditional marketing techniques like focus groups and market research to launch television and digital campaigns was able to swiftly move towards a new generation big data ecosystem, taking advantage of millions of spontaneous conversations and semantic technologies. This resulted in their big clients benefit from data driven consumer insights without bias of small datasets and precision marketing campaigns with resulted in greater ROI.